A premium Dynamic Reformer Pilates brand managed and supported by its boutique HIIT franchise operations.
PILAT3S is designed to maximise the enjoyment and benefits of traditional Pilates through dynamic movement. Featuring three dynamic 50-minute routines – Tone, Align and Power – the concept debuted its first ‘boutique-in-gym’ (B.I.G.) in the Netherlands, followed by a studio opening in Porto, Portugal.
PILAT3S debuted as a ‘boutique-in-gym’ in Clubsportive, a premium brand under the Urban Gym Group. Jonathan Fisher, Executive Chairman at TRIB3, shared: “Urban Gym Group has been at the forefront of bringing new and innovative concepts to the Netherlands health and fitness sector. It was a great honour to launch PILAT3S in Clubsportive, which is undoubtedly a reference point for the quality health club experience in Amsterdam.”
Like TRIB3, PILAT3S offers a scalable B.I.G. model, providing a unique edge in the competitive fitness landscape. Matteo Cerruti, COO at TRIB3, explained: “TRIB3’s tech is key to its success – not only making the product accessible, but also contributing to that immersive studio experience. We’ve taken our tech ecosystem, everything from lighting, programming, and music, and moulded it in a way that would complement PILAT3S. Our goal was is maximise the enjoyment and benefits of Pilates by giving it the TRIB3 treatment and making it scalable.”
As Clubsportive prepared for its June 3rd opening, Urban Gym Group’s Director, June Sier, shared: “We are very proud to be PILAT3S’ launch partner and we are confident that once our members experience the product, it will become an integral part of their exercise regime regardless of their fitness level and background. The PILAT3S product is created to remove previous barriers and stereotypes surrounding Reformer Pilates. With a commitment to offering our members the products and services they need to improve their overall well-being and health, PILAT3S is a perfect match.”
Ready to bring an innovative, scalable, and dynamic Reformer Pilates studio to life? Contact us to learn more!
