Meet Anne Mattei, a 36-year-old interior designer and fitness enthusiast, who is preparing to launch her very own PILAT3S studio in De Pijp, Amsterdam.
With a busy life that includes three kids, three dogs, and a successful career in interior design, Anne’s love for fitness has always been a core part of her routine. Below, she shares more about her journey, favourite PILAT3S exercises, and her vision for the new studio.
Q: What is your favourite PILAT3S routine – Align, Tone, or Power?
Power, for sure!
Q: What is your favourite PILAT3S exercise?
Box Power Lunge Rotation!
Q: What got you interested in starting a fitness business?
Movement and sport have always been part of my life. I love staying active—whether it’s marathons, practicing and teaching yoga, or road cycling with my husband. For me, sharing this passion makes it even more enjoyable. I’m excited to now combine that love for movement with my expertise in interior design.
Q: What attracted you to PILAT3S as your preferred fitness franchise?
Meeting the team and learning about the methodology firsthand really stood out to me as something different. Their passion and client-focused approach was central, along with the innovative technology that enhances the class experience. The routines are thoughtfully designed to be effective and accessible to all fitness levels. It was the perfect combination of technology, flow, and design, making PILAT3S the ideal franchise to bring to De Pijp.
Q: How do you plan to bring your own entrepreneurial spirit to the PILAT3S business?
The PILAT3S studio in De Pijp will integrate four key elements: beautiful design, a premium workout experience, a cozy coffee/matcha corner, and inspiring partnerships and events focused on fitness and wellness. I want to create a place where people not only exercise but also connect, feeling strong both mentally and physically.
Q: Coming from a background in architecture and interior design, what is your favourite aspect of the location you selected in De Pijp?
The location is fantastic! I love the high ceilings and the spacious layout of the studio. The overall design allows for both comfort and functionality, and the coffee corner is a treat after a great session. It’s going to be a wonderful space for people to unwind and recharge.
Anne’s studio is the first PILAT3S standalone to open in the Netherlands and is set to bring a fresh blend of fitness innovation and design to De Pijp, offering clients a holistic yet effective experience that nourishes both body and mind. Learn more about Anne’s design projects at Anne Mattei Interior Design.
The PILAT3S franchise was launched in June 2024 and will have 10 studios operational by year end. Find out more about securing a PILAT3S franchise or license for existing fitness business on www.pilat3s.com.
