The franchise partner behind TRIB3 Cherrywood and TRIB3 Sandyford is taking their business to the next level by launching the first PILAT3S studio in Ireland. Recognising the growing demand for premium Pilates experiences, they are making a strategic move by integrating an 8-reformer bed PILAT3S studio alongside their TRIB3 Cherrywood studio.
As more and more operators experience the benefits of Boutique-In-Gym (B.I.G.) – from enhancing competitive edge, attracting new members, revenues and improving retention, all whilst minimising management distraction – our single-studio owners are following suit!
Like the Boutique-In-Gym Operators, TRIB3 franchise partners tell a similar story – recognising the rapid growth of the Pilates and making the strategic decision to bring an additional boutique concept under one roof. In doing so, they enhance their value proposition, offer TRIB3Rs and the wider market a broader range of premium fitness experiences – all in one convenient location.
This move marks a significant milestone for this multi-studio business owner with the effective launch of their first location with multiple offerings, demonstrating innovative ways to gain economies of scales by leveraging their existing cost base.
“The PILAT3S model stood out to me immediately – bringing it to a location where my fixed costs are already covered, and the return-on-investment potential made the decision a no-brainer. We had a great time visiting the concept in Amsterdam and can’t wait to roll it out in Dublin!” says Harry McCreery, TRIB3 Ireland Business Owner.
Jonathan Fisher, the PILAT3S CEO shares, “We’re delighted with the response to PILAT3S from both our Franchise Partners and the market; our intention was to solve some of the challenges in scaling Reformer Pilates by leveraging our tech-platforms built for TRIB3; our vision is to make Reformer Pilates more inclusive and accessible to a wider segment of the population.”
Since launching in June 2024, PILAT3S has seen remarkable momentum, with the upcoming Dublin location marking its 11th studio opening. The success of PILAT3S is a combination of:
- In-studio propriety technology platform which makes the concept highly scalable while also broadening its appeal to new segments of the market who may not have previously engaged with Pilates.
- Innovative certification methodology blending traditional and dynamic principles, to ensure a high-quality academy, a strong pass rate and consistency across all studios.
- Great returns on investment which makes PILAT3S an attractive opportunity for entrepreneurs, passionate Pilates practitioners or existing franchise partners looking to expand their portfolios.
PILAT3S Cherrywood is set to open this spring – stay tuned!
